Select marinas attract yacht and boat owners with substantial purchasing power and luxury-oriented spending habits, making them a highly desirable target audience for premium brands and advertisers.
70% of sailing enthusiasts report annual household income exceeding $125,000
Average age of yacht owners has decreased over the past 2 decades, now ranging between 40 and 50 years old
Boat owners rank 1st in categories such as owning vehicles worth over $50,000, spending $5,000 on jewelry, traveling first class, and having assets exceeding $2 million
The global luxury yacht market was valued at approximately $10.86 billion in 2021 and is projected to reach $16.68 billion by 2028
We go beyond just delivering impressions—we provide real, measurable data. Using Placer.ai technology, we accurately track audience metrics, giving brands deeper insights into their viewers. Our advanced analytics reveal where visitors are coming from, how long they stay in the marina, their movement patterns, and even where they go next. This data-driven approach ensures advertisers can quantify reach, refine targeting, and maximize campaign impact with confidence.