We have a presence in nearly every market with relationships with dozens of real estate owners. many of these markets can be found here with specific media kits and sites, but it is likely we have options in any market of interest. reach out to us at [email protected] if your market isn't listed and we'll be back with you within 48hrs about your inquiry.

The illumination method we offer is LED light strips, perfect for outlining your display's messaging (wording or figures). these are RGB lights, meaning they can support a variety of colors. there is also an option to choreograph the light display to create an "animated" display.

POP: POP is provided at the ground level as FlyBy Ads must receive air traffic control approval once live to get clearance to Fly and take glam shots.

We understand how important it is to know that the media is live which is why we will provide ground level photos until aerial footage is available.

Please note: Rooftops are working rooftops, POP is solely for proof of completion and will look very different from an aerial view.

Aerial Footage: We ask that advertisers allow up to 20 business days for FlyBy Ads to provide aerial footage. Unlike typical OOH media, FlyBy must get approval to fly over our rooftops which does take time.

Recommended Installation Timing - Major Events: Often brands want to advertise for major events. As an example, two very popular events for us are the Super Bowl & Art Basel.

When large events come to town, Air Traffic Control around major airports often tightens their policies. It becomes much more difficult as the event nears to get helicopter and/or drone footage. Given these, we strongly recommend if you are purchasing the minimum flight window (28 days), you schedule the go-live date to be 3 weeks prior to the event and the campaign conclusion to be (unless campaign is extended, a common request when brands see the results of the sign!) 1 week after the event.

This timing allows a significant buffer between sign installation completion and the event, while also maintaining the 4-week purchase around the entire event. With a 3-week buffer prior to event start date, we will have the best possible chance of obtaining aerial footage of your sign. (See ‘adverse circumstances’ & ‘weather related’ sections for reasons why this is never 100% guaranteed.) However this proposed 3 weeks before / 1 week after timeframe (vs. a timeframe where installation is completed 1 day or 1 week prior to the event) will allow us the best chance of having a smooth aerial footage capture without being hindered by Air Traffic Control. Ultimately, the exact timing for installation is up to the Client, but please note, should the Client ignore these strong recommendations, they are increasing their chances of having an adverse circumstance scenario occur (see ‘Adverse Circumstances’ section) and thus, increasing the potential we are unable to deliver aerial footage.

Summary - Looking for an installation timeframe suggestion around a major event? Target a Go-Live date of 3 weeks prior to event start.

50% Upfront Payment Due 30 days before post date. Remaining 50% payment is due 30 days after the campaign post date.

Contracts must be sent to FlyBy Ads within 2 weeks of receiving approval of media buy. If contracts are not received within that time frame, FlyBy will no longer hold media for contract.

Final Creative Files are due 45 days from contract start date.

Media is NONCANCELLABLE. If media is canceled, the advertiser is responsible for the full mutually agreed upon payment amount inclusive of media fee, production, lighting, installation and any other contracted costs.

Soft Holds: FlyBy Ads will provide a soft hold to all advertisers. If another advertiser is interested in the space we will provide 3 business days to receive approval and contract or the hold will be forfeited.

Contracted Reservation Process: We’ve partnered with some of the largest real estate companies in the world. which means we have access to rooftops worldwide. With this said, unlike a billboard, these rooftops are working zones, meaning no rooftop is fully guaranteed until building owner permission is granted. As an example, if a building owner is doing construction on the rooftop, we can’t place your sign there.

Given this, here are the steps taken once a rooftop site reserved:

1. Sign a FlyBy Contract Addendum

2. FlyBy Ads then confirms with the building owner we can install the sign during the timeframe requested

2a. In most cases, the building owner will confirm, we will relay this to you, and your deposit will become non-refundable and we will begin the process to install your sign

2b. In a less likely but possible scenario, the building owner is unable to accommodate our campaign. At this point, FlyBy Ads can present a comparable, alternate rooftop and Step 1 will be initiated again OR a satisfactory rooftop cannot be agreed upon and FlyBy Ads will refund 100% of payments.

Unlike traditional outdoor signage, we face less restrictions and regulations on our copy. That said, all copy must be approved by our site property owners, but generally most copy within reason is approved.

Less than 1% of all ticketed airline passengers are younger than 18, and only 6% of passengers are aged 18-24 (IATA). We always like to promote positive messaging and are willing to consider bold displays that may not be as encouraged in traditional mediums.

Art files should be built at a scale of 1"=1' and 300 dpi. Acceptable formats for sharing are as follows:

.tif

.eps

.ai

.psd

high resolution pdf

Email your artwork in one of the above formats to [email protected], or share the credentials of your company “dropbox” platform so we can access the files there.

The nature of a banner rooftop sign is complex and, at times, intricate. therefore, we handle all Production efforts to optimize your sign’s installation process and overall display

As experts on the rooftop medium we go through the painstaking process of reviewing each roof and its elements to display each sign at its highest possible quality. That said, roof impediments are part of the platform and a reality of nearly every execution. Similar to a bus wrap or other non-flat surfaces, a rooftop sign may have a slight curvature and/or small rooftop equipment poking through the sign in certain pre-strategized points. These irregularities are minor and go unnoticed from the viewers on planes above.

We recommend reviewing and sharing our spec sheets with the creative team to try to avoid placing complex images on any larger rooftop equipment. We are happy to assist with that process to ensure the best possible display for you and your brand.

Installation Specifics & Adverse Circumstances

If no adverse circumstances are present, FlyBy Ads adheres to all installation deadlines & due dates, as presented in your personalized Project Plan & Installation Timing document.

However, it is critical The Client understands that sometimes, situations out of our control may delay installation up to indefinitely. Installation is dependent on several factors that, while usually are consistent, are ultimately out of our control. If any of these factors are adversely affected, this can have a delay, up to an indefinite time period, on the timeframe to complete the installation. If a situation like this occurs, FlyBy Ads does guarantee we will continue to work to install the sign for the client. However, the timeframe for doing so becomes “indefinite” as circumstances are out of our control. This is a reality and a possibility The Client must understand before moving forward with a project with us. If this situation, while unlikely, is to occur, FlyBy Ads will proactively inform The Client of the situation so they can have proper expectations regarding the installation delay. As an example, severe weather may hit the area, including hurricane force winds. Per our agreement with our building owners, we must cease all installation efforts until the storm passes. Thus, completion of the sign is delayed. The above is just one example and are not exhaustive examples of what may cause a delay.

If the adverse circumstances cause a delay less than 2 business days, FlyBy Ads will not necessarily add time on the back end of the campaign (although, schedule permitting, they may offer this free of charge at their discretion). If the adverse circumstances cause a delay of 3 or more business days, FlyBy Ads will offer the client the opportunity to add the # of delayed days onto the end of the campaign free of charge. Lastly, if FlyBy Ads is unable to add those days onto the end of the campaign (either due to building owner agreements, future sign agreements or other reasons), FlyBy Ads will offer The Client a partial refund, equivalent to Prorated Media Fees based on % of missed days.

Ex: Media Fees for Project are $74,000/ 28 days. Installation was delayed 4 days. 4/28 = 1/7FlyBy Ads will refund The Client $10,571.

Alternatively, the brand may choose to apply 2x this credit towards a future sign. Given the scenario above, The Client could apply $21, 142 towards a future sign with FlyBy Ads

Mid-Project Early Takedown - Weather Event Related

If no adverse circumstances are present, FlyBy Ads adheres to all installation deadlines & due dates, as presented in your personalized Project Plan & Installation Timing document. This includes adhering to keeping the sign up for all days paid for by The Client.

However, it is critical The Client understands that sometimes, situations out of our control may necessitate an early takedown, such as extreme weather. This is a reality and a possibility The Client must understand before moving forward with a project with us. If this situation, while unlikely, is to occur, FlyBy Ads will proactively inform The Client of the situation so they can have proper expectations regarding the early takedown.

Ex: Severe weather is scheduled to hit the area, including hurricane force winds. Per our agreement with our building owners, we must perform an early takedown of the sign, before the weather hits.The above is just one example and are not exhaustive examples of what may cause a delay.

If the weather dissipates and FlyBy is able to re-install the sign, FlyBy Ads may choose to do so, in which case, the same policies will apply as the previous section listed: “Installation Specifics & Adverse Circumstances” . However, the decision to re-install or end the campaign is entirely up to the discretion of FlyBy Ads. Your signature below represents your understanding that FlyBy Ads is the ultimate decision maker between the two options (re-install or end campaign early). Should FlyBy Ads choose not to reinstall the sign, thus ending the campaign early, FlyBy Ads will offer The Client a partial refund, equivalent to the Prorated Media Fees based on % of missed days

Ex: Media Fees for Project are $74,000/ 28 daysSign was taken down on day 21 due to weather. Thus, 7 days of the campaign were not completed (7/28 = 1/4). FlyBy Ads will refund The Client $18,500.

Alternatively, the brand may choose to apply 2x this credit towards a future sign. Given the scenario above, The Client could apply $37, 000 towards a future sign with FlyBy Ads.

We can accommodate any desired display time, however, a significant portion of the costs of a FlyBy Ad are in Installation and Production, so we always recommend 4-weeks, if possible. If, for example, your sign is to promote a weekend-long event, we recommend displaying the rooftop sign during the 3 weeks leading up to the event and the 1 week following.

For a 2-week flight, we will discount the Media fees.

It is common that brands are so thrilled with the success of their FlyBy Ad campaign that they want to extend the display term beyond the 4-week period. This is allowed and encouraged, though it is subject to availability and requires extension periods in 4-week terms.

The deadline to extend an existing display is 10 days prior to the Display End Date. The cost for the extension period is limited to the following:

- Media Fee (in 4-week increments)

- 20% of the total Illumination Fee (if project includes lighting)

Some creative campaigns may include large props or 3d elements. While we can't guarantee approval of all ideas, we do allow these additions so long as they can be engineered and secured safely.

We provide painting and adhesive vinyl services for long-term displays on all types of rooftops. Based on your rooftop surface, we used the proper coatings and paint materials to produce a larger-than-life sign display that proudly boasts your brand for years. Reach out to us at [email protected] to see if we can help display your brand proudly on your roof.

Crop Circle Displays: We are able to execute incredible crop circle displays. we've partnered with one of the most talented earthworks artist in the world. We can create dazzling displays that will grab the world's attention. These are perfect for certain airport markets, as well as a stunt campaign for a variety of PR stories. Here are the highlights of a standard campaign:

1 acre of display space

2-3 weeks to "install"

$60-100k**

This is based on a standard display and is always subject to change based on location, size, complexity, etc.

Projection Displays: Projection displays can be used to cover a rooftop, the sides of a building, or directly on the ground. Projection projects are complex and require a variety of partners and approvals, but with enough leadtime they can certainly be done in an impactful way to shock and awe viewers.

Drone Illumination Displays: Drone technology is improving dramatically, and can now be used to light up the skies with synchronized shows. Depending on your design and animation, we can choreograph the drones to create huge images in the skies and animate them to "wow" any crowd.

The costs of drone shows generally comes down to the complexity and detail you prefer. the number of drones used and number of animations is key; the more detailed show, the more drones we will need, and the more it will cost.

We like to have at least 60 days notice for drone shows so that we can work together on the animation process, as well as acquire the necessary approvals and permits.